Marketing Strategy and Plan Development


Marketing Strategy and Plan Development

  • Friday, February 28, 2020, 1:00 PM - 2:00 PM

So you have all your business ideas in place. You have developed your product and now WHAT?

Entrepreneurs go through all kinds of hoops owning a business but when it comes to the marketing of their products it is a challenge. Having a marketing strategy will serve as guide and aide in the development of an effective marketing plan which will become the road map of a tactical marketing efforts to help achieve business goals. A marketing plan will answer the questions of what, where, when, and how to achieve your goals and objectives.

Even if you have a marketing strategy and plan already in place, the market is always changing hence, one must keep up and make changes to the strategy or plan. Your competitors may also, change the dynamics of doing business and that may affect your business. It is important to review you marketing strategy and plan from time to time to stay relevant.

Join Cornell Cooperative Extension of Dutchess County for a series of monthly webinars beginning on February 28th to discuss further.

For more information contact Miriam Boateng at and Nancy Halas, phone: 845-677-8223 ext. 115

Or register at:

Last updated February 13, 2020